„Behavioural Advertising – Fossil Fuel of the Internet“ with Dr. Johnny Ryan (Irish Council for Civil Liberies ICCL) and Jan Schallaböck (iRights law) (in English!)
Behavior-based advertising is the fossil fuel in the Internet ecosystem that keeps risky and unsustainable business models running at everyone’s expense. Massive amounts of user data are collected, and personal profiles are created and traded to display advertising as tailored as possible.
While the obvious alternative of context-based ads is at hand, BigTech and some publishers still effectively undermine any regulation attempt – whether it’s the e-privacy regulation or the DSA. However, there are increasing efforts to end behavioral ads.
Digitale Gesellschaft invited Dr. Johnny Ryan (Irish Council for Civil Liberties – ICCL) and Jan Schallaböck (iRights.law) to discuss the current ad-systems and how a ban could be implemented.
Dr Johnny Ryan is a Senior Fellow at the Irish Council for Civil Liberties, and a Senior Fellow at the Open Markets Institute. He is focused on surveillance, data rights, competition/anti-trust, and privacy. His previous roles include Chief Policy Officer at Brave and Chief Innovation Officer at The Irish Times. He is the author of two books, and is cited in The New York Times, The Economist, Die Zeit, Wired, Le Monde, The Financial Times and other leading media.
Jan Schallaböck is a lawyer at iRights Law and works for different organisation. In addition to work with the World Wide Web Consortium (W3C), the Internet Engineering Task Force (IETF), and occasional with the International Telecommunications Union (ITU-T), he is Deputy Head of the Working Group on Identity Management and Privacy Technologies at the International Standards Organization (ISO, here: ISO/IEC JTC 1/SC 27/WG 5) and Chair of the Working Group on „Consumer protection: privacy by design for consumer goods and services“ at ISO (here: ISO PC 317).
