Wirtschaft & Verantwortung
SubSight - Inquiries in the Subversion of the Attention Economy
June 5, 2023
5:30 PM – 6:00 PM Add to calendar
5:30 PM – 6:00 PM Add to calendar
Workshop Flutgraben
Morgane Billuart, Luca Hierzenberger
Subsight investigates the dynamics of the current attention economy and displays a variety of attempts toward a possible subversion. From Watch To Donate to generating Tabs for a Cause, the research unfolds concrete ways in which viewers can redirect their attention in order to participate in wealth and attention redistribution.
In 2020, in the midst of the online expansion of the Black Lives Matter movement, a multitude of channels and media started to relay information about ways to donate or help their community. As a result, millions of individuals started to relay posts and facts about the murder, and more globally about the lack of attention given to police brutality towards BIPOC.
While many sharing and reposting strategies were surfacing to raise funds and reparations for the victims involved, one particular format took form: watch-to-donate videos. At its core, these videos would display content or music made by Black creators and all the collected money from the advertisements played on those videos would be redirected to the selected cause. The video “Black Lives and Voices Matter: an art exposition (fundraiser closed!)”, posted in May 2020 collected more than 11 million views, enabling a considerable amount of profit to be collected and re-distributed.
The act of directing individual will and attention in order to drive social change and enable economic re-distribution has since then been experimented with, leaving more activists and creators to use the same strategy. Through an almost identical procedure, these attempts were all trying to re-direct individuals’ time and gaze, leading us to formulate the following research question:
If we can’t avoid it, how can we subvert the current attention economy to alter it in favor of a greater pool of individuals or causes?
From Watch To Donate to generating Tabs for a Cause, our research unfolds concrete ways in which viewers can redirect their attention in order to participate in wealth and attention redistribution. During this public presentation, we seek to shed light on our research, our findings, and the main key takeaway when thinking about the future of the attention economy.
Find more on https://subsight.netlify.app/
Additional information
| Type | Vortrag |
|---|---|
| Language | English |
More sessions
| Pending |
Location: Gather.Town This short documentary describes the impact of the Winter 2022-23 energy crisis on independent bakeries in Germany, Poland and France. As the crisis and the cold bite, these small businesses, which are central to their communities, experience uncertainty, anxiety and expense.
|
| Pending |
Location: Badeschiff Wir haben weltweit ein Problem von durch Menschen verursachter Wasserverschmutzung. Täglich landen viele Tonnen Plastik, Iindustrielle Abwasser oder Sonnencreme in unser Meeren, Seen und Flüssen. Der Teppich floating wool greift diese Problematik auf und versteht sich als textile Installation und zugleich Filter im Wasser.
|
| Pending |
Location: Arena Club – Media Parcours How can generative soundscape composition enable different perspectives on forests in an era of planetary crisis? The forestscapes listening lab explores how sound can serve as a medium for collective inquiry into forests as living cultural landscapes.
|
| Pending |
Location: Walkingact – Outdoor Zwischen Vergeudung, Selbstreflexion und Sinnsuche: Wofür verprasst Du eigentlich Dein Geld? Und warum? An unserem Fensterrahmen laden wir Dich ein, der Sache im Selbstversuch auf den Grund zu gehen: Wie gut fühlt es sich an? Woher kommt Dein Geld und wohin soll es fliegen?
|
| Pending |
Was haben Klos mit einer nachhaltigen Zukunft zu tun? Warum schmecken Tomaten, die mit Nährstoffen aus menschlichem Urin gedüngt wurden, der Erde besonders gut? Erlebe die Vision der Sanitär- und Nährstoffwende selbst im Loo:topia Garten – an und mit spannenden Experimenten, Exponaten, Austausch- und Mitmach-Formaten rund um Klos und Kreisläufe.
|
| Pending |
... Dann komm an der Home Base vorbei, sprich mit unserer Nachhaltigkeitsmanagerin Nantjen Küsel und erfahre mehr darüber.
|
| Pending |
Loctaion: Gather.Town Subsight investigates the dynamics of the current attention economy and displays a variety of attempts toward a possible subversion. From Watch To Donate to generating Tabs for a Cause, the research unfolds concrete ways in which viewers can redirect attention in order to participate in wealth and attention redistribution.
|
