Beyond Vision

Emerging tech, immersive solutions are increasingly spreading in the fashion industry. Fashion is the second most pollutive industry on the planet: overproduction and overconsumption, incredibly negative socio-environmental footprint, violation of ethics, lack of diversity and inclusivity. The use of digital tools give possibility to improve many negative aspects, but we also have to think about, how not just be a 'user' of these tools, but push beyond their limit, to really show their potential. Beyond Vision explores new extents of virtual applications in fashion. It is an interactive VR experience, with runtime simulated fashion assets, digital avatars, interactive environment. It uses machine learning models, parametric modelling, reactive shaders, to explore new ways of interacting with digital products. We aim at engaging the audience in vital discussions about how virtual fashion is becoming an everyday asset, and what new and unique solutions it can offer. This Art and Media piece is hosted on a third-party website.