Web Sheets: making the most from the other side of your web page
Publishing used to require a large capital investment in printing machinery. Today, it's easier than ever to distribute your message, however it's increasingly likely that just a few tech platforms will benefit economically from your message.
In this workshop, we introduce the Web Sheet: a concept to let us talk about the other side of web pages–their monetization.
Participants will view, analyze and annotate a selection of web pages, collectively guessing how these pages make money for their creators. Together we’ll compare these guesses with actual numbers and discuss what we might do to change the Web Sheet to balance in favor of creators rather than the platforms.