Planning for blended online/offline spaces
Half of the world's population are yet to come online, and when they do, they'll be targeted with highly sophisticated advertising. How do we protect them?
TVs in our homes could use emotional and facial recognition to serve us ads. Is that really OK?
Advertising funds many of our online spaces, but it's also warped their development. How far should we really let the data collection go? How can we carve out 'citizen spaces' online? And how can we keep the funding benefits of advertising, without selling our souls?
This session will explore planning dilemmas for our online spaces. What should we keep? What should we redesign? What can we learn from the way we design our offline spaces?